Media and Advertising Insurance

media and advertising insurance

Create Confidently With Ad Agency Insurance

Get the media and advertising insurance you need to keep creating content that you’re proud of. Whether you’re designing a website, strategizing a campaign or just writing an email, having ad agency insurance is essential to run a successful business.
 
media and advertising insurance

Do Advertising Agencies Need Insurance?

Every client’s definition of creativity and success is different, and that can expose you to high levels of risk. That’s why most advertising agencies need insurance coverage. We can work with you to choose the right business insurance so you know you have the best protection possible.
ad agency insurance

Who Needs Media and Advertising Insurance?

  • Advertising agencies
  • Digital marketing agencies
  • Web designers
  • Social media consultants
  • Advertising consultants
  • Publication consultants
  • Newspaper advertisers
  • Motion picture advertisers

What Insurance Does a Marketing Agency Need?

Every ad agency and small business has unique needs. Insurance coverages vary depending on what you do and what you need. Many ad agencies start with a Business Owner’s Policy (BOP). This combines three coverages essential to business owners:
 
General liability insurance, or media liability insurance, helps cover claims that your ad agency caused:
 
  • Bodily injury
  • Property damage to someone else’s belongings
  • Personal and advertising injury, like libel or slander
Commercial property insurance to help protect the building and equipment that you own or rent to run your ad agency. This includes your:
 
  • Computers
  • Cameras
  • Hard drives
  • Supplies
  • Tablets
  • Documents
Business income insurance to help replace your ad agency’s lost income if you can’t operate because of covered property damage, such as a fire or burglary.
 
To learn more about business insurance for advertising agencies, get a quote today.
Advertising agency insurance

Instant Service

We know how important your time is. That’s why we offer the option to get your proof of insurance 24/7 online.

Covering Your Advertising Agency’s Operations

Running an ad agency comes with a lot of responsibility. From managing revenue to handling clients and overseeing staff, we know the risks you face every day. That’s why we’ve created advertising agency insurance coverages to meet your industry needs.
Data breaches from ransomware grew 41% from 2021 to 2022.1
 
 
 
Business insurance advertising

Client Lawsuits

“We created a TV spot for a client with a goal to increase sales. Their numbers ended up dropping and they blamed our agency for it, which resulted in a lawsuit.”
 
Professional liability insurance can protect your business if a client sues your business for the professional services given. It can help cover your legal and defense costs as well as any settlements or judgments.
Advertisers liability insurance

Stolen Personal Information

“We store client information on our server. When someone hacked our system, they ended up with a batch of credit card numbers and bank information. Of course, we had to notify all of our clients.”
 
Data breach insurance can help respond to a breach if personally identifiable information gets lost or stolen. It can help cover your costs to notify impacted individuals and hire a public relations firm to restore your reputation. Some insurers may call this coverage cyber liability insurance.

Taking Care of Your Ad Agency’s Team

Having a dependable staff is critical when it comes to advertising. From designers to project managers, we know how important your team is in helping create and complete the work you do at your agency. That’s why having ad agency insurance that keeps them protected is so important.
In 2020, there were 2,100 cases of nonfatal injuries and illnesses in the advertising industry.2
 
 
 
Advertisers E&O liability insurance

Employee Injury

“One of our designers started to get a sore wrist while working on her computer. Turns out she has carpal tunnel and now goes to weekly physical therapy for treatment.”
 
Workers’ compensation insurance gives your employees benefits to help them recover from work-related injuries or illnesses. With our coverage, your employees can access a network of over 1 million providers and 65,000 pharmacy locations.
Advertising liability insurance definition

Car Accident

“One of our copywriters was on his way to a client meeting. He was using his own car and got into an accident that ended up hurting the other driver.”
 
Our hired and non-owned auto coverage can help cover bodily injury or property damage caused by a vehicle that your business doesn’t own.

Protecting Your Media & Advertising Property

No matter how careful you are, you never know when a disaster will come. Chances are, your staff uses a lot of expensive equipment, like computers and cameras, to do the work you do. That’s why you’ll want the right insurance. Media agencies can count on us to help protect the property they rely on to do their business.
Property damage from fire, wind and water are some of the top claims that small business owners file.3
 
 
 
Advertising liability insurance coverage

Fire Damage

“A faulty space heater caused a fire to break out in our building after hours. Luckily, it was caught early, but not before taking over an entire section of our office, completely destroying boxes of important paperwork.”
 
We offer coverage that can help pay to have your valuable papers and records recreated or restored if they get damaged by a fire or covered loss.
Advertising liability insurance coverage

Destroyed Computer Files

“A pipe burst in the office, damaging some of our computers and hard drives. Unfortunately, we lost some files stored on the computers and had to replace them.”
 
We offer coverage to help restore or replace electronic data if it’s destroyed, corrupted or inaccessible because of a covered cause of loss.

Ad Agency Insurance Made for Your Business

We know your ad agency is unique. We’re an insurance company you can count on to get the coverage you need to help protect your small business. Whether it’s helping customize a BOP or filing a claim, we’ve got your back.
Insurance advertising quotes

Ad Agency Insurance That Has Your Back

Get the right business insurance for marketing companies to help keep your operation running successfully.
 
 
 
Last Updated: October 17, 2022
 
1 IBM, “Cost of a Data Breach 2022”
 
2 U.S. Bureau of Labor Statistics, “Numbers of Nonfatal Occupational Injuries and Illnesses by Industry and Case Types, 2020”
 
3 Based on an analysis of five years of claims data (2010-2014) from more than 1 million Business Owner’s Policies from The Hartford.
 
Additional disclosures below.
The Hartford shall not be liable for any damages in connection with the use of any information provided on this page. Please consult with your insurance agent/broker or insurance company to determine specific coverage needs as this information is intended to be educational in nature.
 
The information contained on this page should not be construed as specific legal, HR, financial, or insurance advice and is not a guarantee of coverage. In the event of a loss or claim, coverage determinations will be subject to the policy language, and any potential claim payment will be determined following a claim investigation.
 
Certain coverages vary by state and may not be available to all businesses. All Hartford coverages and services described on this page may be offered by one or more of the property and casualty insurance company subsidiaries of The Hartford Financial Services Group, Inc. listed in the Legal Notice.
 
The Hartford Financial Services Group, Inc., (NYSE: HIG) operates through its subsidiaries under the brand name, The Hartford, and is headquartered in Hartford, CT. For additional details, please read The Hartford’s Legal Notice.
 
* Customer reviews are collected and tabulated by The Hartford and not representative of all customers.