AI Continues to Create Change Impacting Business Risk

AI Continues to Create Change Impacting Business Risk

As artificial intelligence becomes a normal part of business operations, learn what you can do to reduce risk and mitigate exposures related to this technology.
Contributors
Andrew Zarkowsky
Andrew Zarkowsky, Global Technology Industry Practice Lead, The Hartford
The rapid adoption of artificial intelligence (AI) will significantly affect risk management in 2024. It is important to focus on risk management techniques to improve data quality, testing, warnings, checks and other processes that will help reduce or mitigate the exposure for your business if something does go wrong. 
 
For instance, in the coming year, it is likely that more testing will be conducted around self-driving vehicles, as well as factory robots in the manufacturing process. This means that software is now controlling something that can cause bodily injury or property damage, notably challenging the dynamic for general liability.
 
The industrial use of AI-driven systems also begs the question: Who is liable when something goes wrong with computer software? Assessing who is liable for damage or injury caused by a self-driving car is tricky. Is it the software, the hardware, or the human who is in the car? These are questions that are still being debated as the use of AI technology has become mainstream.
 
There are also no general guidelines. Different states have gradually developed their own rules for what is allowed on the road, and some have rules over who is liable in the event of an accident. However, given the various levels of 'self-driving' vehicles and the lack of case history with autonomous vehicles, it's hard to gauge which rules will prevail and in what circumstances.
  
In addition, there are currently no global standards for developing AI, and there appears to be no general best practice. Today, the field is self-policing with unbridled property and casualty risks. It’s a race to see how to best capitalize on its potential in a responsible way, and who will get there first.
 
While some business may be demanding AI products, AI tech companies do not have fully proven products yet, which could lead to a seller overselling their product and a willing buyer believing the hype. If the product falls short, all parties lose. AI companies need to be realistic in their sales and the AI buyers need to be skeptical. This is where technology errors & omissions (E&O) and professional liability insurance can help mitigate risk.
 
Today, most businesses run on technology. If that technology, including AI fails, it can have a big impact on their finances. And, if the technology company was the one that supplied that AI technology, they could face legal action.
 
Unfortunately, traditional liability policies usually will not cover pure financial losses. It’s beneficial to partner with an insurer like The Hartford that offers technology E&O insurance, also known as professional liability insurance. This coverage can help cover a business’ legal fees and other related costs if the software or equipment sold to a client fails and if, for example, the website designed by a business looked too much like its key competitor’s site.
 
Most companies understand that they need to start testing AI, otherwise they will fall behind their competition. Having an experienced carrier like The Hartford with a team of specialized underwriters in AI technology can help secure the investment. 
 
 
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